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So
what exactly is this magic ingredient that will be appearing in a new
version of Pepsi, and how is it made? Unfortunately, those questions are
hard to answer. Senomyx… refers to them only as ‘enhancers’ or ‘ingredients’…
The
products work by triggering receptors on the tongue and tricking your
taste buds into sensing sweetness — or saltiness or coolness, in the
case of the company’s other programs…
So are
Senomyx’s covert ingredients safe? That, too, is anyone’s guess… many of
its enhancers have ‘been granted’GRAS (Generally Recognized As Safe)
status, but all that means is that the company did its own assessment
and then concluded everything was fine.
We don’t know whether Senomyx did any
testing since the company isn’t required to submit anything to the
FDA.14 There’s no reason to think that Senomyx’s products will cause
harm, but until or unless Pepsi decides to share details about how
exactly it’s achieving a 60 percent reduction in sugar while keeping the
taste the same, customers will be drinking their ‘scientifically
advantaged’ sodas completely in the dark.”
The lack of
labeling requirements is particularly troublesome and will probably
become an issue in the future. Since these compounds (whatever they are)
are used in such minute quantities, they don’t have to be listed on the
label. They’ll simply fall under the generic category of artificial
and/or natural flavors. What this means is that the product will appear
to be much “healthier” than it might otherwise be, were a flavor
enhancer not used. According to a 2010 CBS report,15 Senomyx’s flavor
enhancers were already being sold outside the US at that time. For
example, Nestle was by 2010 using an MSG flavor enhancer in its Maggi
brand soups, sauces, condiments and instant noodles, and Ajinomoto was
also using a similar ingredient in products for the Chinese market. This
means less of the artificial sweetener is needed to create the same
sweet taste as before, but while one could argue that this is a good
thing, I suspect we will ultimately learn that this flavor enhancement
method has multiple unforeseen adverse consequences — metabolically, and
biologically. Consequences of Food Alteration are More the Rule than
the Exception… There are many reasons why you’re better off choosing
natural whole foods in lieu of processed alternatives, but one of the
primary ones is that junk foods contain additives that increase your
toxic load, which in turn may increase your tendency to develop cancer.
As of
yet, there is NO medical research to back up the assertion that
manipulating your taste buds in the way Senomyx’ products do is safe and
healthy in the long term. As an example, I would point to the evidence
now available showing that one of the reasons why artificial
sweeteners do not work as advertised is because the taste of sweet
itself is tied into your metabolic functioning in a way that we still
do not fully understand… As a result, artificially sweetened products,
oftentimes boasting zero calories, actually result in greater weight
gain than sweetened products when used “in the real world.” It’s easy
to forget that the processed, pre-packaged foods and fast food
restaurants of today are actually a radical change in terms of the
history of food production. Much of what we eat today bears very little
resemblance of real food. Many products are loaded with non-nutritive
fillers — purposely designed to just “take up space” to make you think
you’re getting more than you really are — along with any number of
additives. Many additives have been shown to have harmful effects on
mood, behavior, metabolic functioning and biochemistry. Now, with the
introduction of untested engineered flavor enhancers, you’re left
wondering whether processed foods with “cleaner” labels really are safer
and healthier or not… Remember, because Senomyx’ flavor enhancers are
used in such low concentrations they are not required to undergo the
FDA’s usual safety approval process for food additives. The disease
trends we’re now seeing are only going to get worse as much of the
processed foods consumed today are not even food-based. Who knows what
kind of genetic mutations and malfunctions we’re creating for ourselves
and future generations when a MAJORITY of our diet consists of highly
processed and artificial foods that contain substances never before
consumed by humans in all of history.
Info Wars
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